Project Hidden Potential in New York — A Special Mother’s Day Gathering hosted by POPOPO Magazine x Muse Inspired by You.
Join us for an intimate evening in Chelsea to celebrate Mother’s Day and the quiet strength behind small but powerful beginnings.
Hosted by POPOPO, a global women’s storytelling magazine, and Muse Inspired by You, a sustainable vegan fashion brand, Project Hidden Potential introduces inspiring K-Wellness and eco-conscious brands from Korea—while sharing the untold stories of women, mothers, expats, and creators courageously building their own ecosystems.
We’re not searching for perfection, but for the mosaic of lives in motion—stories rooted in sincerity, purpose, and possibility.
This RSVP-only event is first-come, first-served.
A $10 admission includes(Donation on site)Â
 · A warm curation of Korean tea and snacks, prepared with care
 · A special gift selection (valued at $85) featuring edible vegan lipstick, sea salt bath soaks, a 100% recycled cotton eco bag and a POPOPO special edition booklet—brought to you by brands that believe in sustainability and coexistence.
More than just a gathering, this is your chance to experience the heart of rising K-Wellness brands, become their ambassador, and reconnect with your own Hidden Potential—through community, creativity, and stories that shine.
It's hard to find your centre in an era where new AI is popping up every time you wake up. We've entered an era where it's more important to know what you like and what direction you want your life to take. We're shining a light on people who are creating their own brands based on their uniqueness, not copycats who mimic the strategies of already successful brands.
There are many things you can only see if you look for them. The blue sky, the air that feels like the changing of the seasons, something that makes you smile, the potential that lies dormant within you. Don't know how to find it? Don't worry, we've got your back. We're here to help you unlock your potential. Ready to step out of your comfort zone, connect, share inspiring stories, and grow together?
POPOPO (connecting PeOple with POtential and POssibilities)Â is a content platform that discovers your narrative with the keyword 'potential within you'. Starting with 'POPOPO Magazine', which focuses on the potential of mothers, 'Letters to Library', a picture book of essays by migrant women, and 'A Guide for Mothers Who Want to Keep Their Jobs', an interview book, POPOPO highlights the uniqueness and subjectivity of each individual rather than any role assigned by the world.
POPOPO Magazine is currently being exported to all over the world. It has been selected as an independent magazine with excellent content by the Ministry of Culture, Sports, and Tourism, and is also in the collection of the Library of Congress in Washington, USA. Most magazines for moms are limited to parenting or shopping information, but POPOPO is the only magazine in the world that highlights and explores the potential of sustainable parenting.
Beyond the issue of low birth rate, 'sustainable growth' has become an issue of survival and immediate concern for humanity as we enter the age of aging. This is why POPOPO Magazine archives various references that shed light on the keyword 'care' and the first building block of society, the family, beyond the nurturer. Based on this understanding and empathy, POPOPO launched the 'Low Birthrate Future Policy Forum' to improve social awareness. In particular, we are pioneering the future content market based on images and videos that combine AI, which we exhibited as a company at CES.
popopomagazine.com
www.instagram.com/popopo_magazine
Muse Inspired by You is a sustainable fashion brand born from the everyday lives and inner strength of modern women. With the message, We believe that every woman, no matter where she is or what she does, can be a 'Muse' to all of us. The brand honors and supports women who live each day with authenticity, grace, and quiet determination. Founded in Seoul, Muse is rooted in the founder’s global journey—from life and career across major tech platforms to building a brand that speaks to mindful living. Every Muse piece reflects this spirit: thoughtful in materials, meticulous in design, and effortlessly versatile.
Â
The brand’s signature product, the Muse Classic Tote, is crafted from plant-based leather made from Daknamu (paper mulberry IS/ISO 14855-1), the raw material traditionally used in Korea’s hanji paper. This unique, biodegradable material delivers both eco-conscious value and understated elegance, seamlessly fitting into the rhythms of modern life—whether at the office, on the move, or in-between moments. Now reaching customers in France, the U.S., Japan, Singapore, Hong Kong, and beyond, Muse continues to grow its international presence—one thoughtful piece at a time.
Â
But Muse is more than a brand. In partnership with POPOPO, the brand co-leads Project Hidden Potential, a global initiative that seeks out and uplifts women with untapped talent and stories. It’s a movement built on genuine connection, mutual inspiration, and meaningful growth. We invite you to be part of it.
www. musestyle.shop
www.instagram.com/muse_official_global
A 23-year attorney, licensed in New York and Seoul serving as Arbitrator of KCAB(Korea Commercial Arbitration Board) and the President of the Korean Bar Association’s Financial Lawyers Society, as well as a domestic and international arbitrator. A mother of two, who are an oasis in her hectic daily life.
YULIP is power of mom's love. Mom and founder, Hyesung created this non-toxic, organic lipstick brand inspired by her little girl. If you had an experience that you were hesitant to kiss your little darling while you were wearing lipstick, you will understand that feeling. Born from mom's love, it is named after her daughter Yulhee! Yulhee + Lip! That is how YULIP is born. It is her promise that she will never compromise on quality. The lipsticks are safely formulated so you can share with your daughter and you can kiss your child without any worry.
ReSaltZ is a wellness beauty brand that resonates with the journey toward a balanced and beautiful life. We offer ritual products that expand moments of quiet reflection and self-connection.
Each item embodies the value of thoughtful beauty, crafted for healthy skin, hair, and body care.
ReSaltZ is currently available at Happier Grocery in New York, the OCMA Museum Store in California,
and in Japan at The Conran Shop and Isetan Department Store. With ReSaltZ, discover the power of renewal that begins in stillness.
www.resaltzwellness.com
We pride ourselves on serving artisan coffee crafted from the finest beans sourced from Latin America and around the globe. Pair your perfect cup with our signature pastries, all freshly made to delight your senses. Our café offers a warm and inviting atmosphere where you can relax, connect, or simply enjoy a moment of peace. Whether you're a local or just visiting, we look forward to sharing our passion for great coffee and hospitality with you.
Â
